Subscribe to DSC Newsletter

Mark Ross-Smith's Blog (9)

How To Create A 360-Degree Customer View Using Data

How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you can create it, today.

Would you like to know how much they’re spending, when they’re spending,…

Continue

Added by Mark Ross-Smith on January 11, 2017 at 3:31am — No Comments

5 Simple Ways Hotels Can Use Data To Increase Revenue

In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the coming year. Airbnb, OTAs, start-ups, big data companies and loyalty program changes will remain the focal points to stay across this year.

As a hotel digital or…

Continue

Added by Mark Ross-Smith on January 6, 2017 at 9:30pm — No Comments

Could Machine Learning Help Cathay Pacific Save Millions From Travel Delays?



NB: Cathay Pacific

Aircraft fuel is without a doubt the biggest cost for any airline and often receives widespread attention, especially when airlines hedge their bets the wrong way. Cathay Pacific reported a HK$4.49…

Continue

Added by Mark Ross-Smith on December 27, 2016 at 8:30am — 1 Comment

Dark Data: The billion dollar opportunity

Every organization collects, stores and retains portions of dark data. It’s the digital equivalent of emotional baggage which hangs around after every user interaction, transaction, and customer engagement.

In fact, not using data effectively is …

Continue

Added by Mark Ross-Smith on December 18, 2016 at 4:30am — No Comments

How to Segment Your Customer Database (Frequent Flyer Edition)

Step by step guide on implementing a customer segmentation solution - without paying millions of dollars for an enterprise platform.

Customer micro-segmentation is without a doubt one of the most powerful methods for extracting value from your database, and a must for every frequent flyer loyalty program.  Segmentation underpins almost every aspect of a successful program, from loyalty marketing, revenue management, member engagement and being able to measure analytics and…

Continue

Added by Mark Ross-Smith on February 25, 2016 at 7:56pm — No Comments

Commercializing The Data Flow: Airlines & Frequent Flyer Programs

I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from passengers which…

Continue

Added by Mark Ross-Smith on February 16, 2016 at 2:00am — 1 Comment

How Hotels use Big Data to Generate New Revenues

Hotel revenue management and use of analytics for room sales has remained largely unchanged for decades since the early 1980s when hotels started looking at yield and how they could optimize the revenue each room could generate. By the mid-1990’s, Marriott’s successful execution of revenue…

Continue

Added by Mark Ross-Smith on February 9, 2016 at 2:00am — 2 Comments

How Airlines Measure Loyalty

An ongoing debate in the loyalty world is what type of customer is more important? One that spends big on airline tickets or one that filters millions of credit card miles through the banks?

Recently at the Loyalty Event in San Diego, Mike Hecht from Delta noted that they…

Continue

Added by Mark Ross-Smith on February 2, 2016 at 2:00am — No Comments

How Big Data is Changing The Way You Fly

As airlines and frequent flyer programs gather more intelligence on your day to day lifestyle,  flying  and financial position - they begin to build a data profile on your interests, goals, psychometric assessment, your motivations to engage with a brand at any given every point throughout the…

Continue

Added by Mark Ross-Smith on January 9, 2016 at 4:30pm — 1 Comment

Follow Us

Videos

  • Add Videos
  • View All

Resources

© 2017   Data Science Central   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service