In following the big data 'buzz' and trends, it appears that there is a disconnect between our analytical goals (i.e., the types of questions our customers are trying to answer) and the computational substrate on which we build in order to answer them.

NoSQL technologies, while being far more…

Working and valorising Big Data is business-as-usual for companies that have built their business model on it. For companies that don’t compete on analytics, that is for whom analytics is not a core element of their strategy, it’s a huge challenge.

But Big Data is the talk of town nowadays. I think that a part of the growing management interest is due to two factors:

1. The relentness search for cost efficiency and growth in the current economic downturn;
2. A…

Big Data can help in mapping and understanding customer behaviors, and in developing one-to-one marketing programs or innovative services. However, Big Data is too often presented as a technological capability subsequently requiring armies of data scientists to mine and analyse data.

Yes, managing and exploiting the growing amount of internal and external data is a necessary condition to steer business performance. But it is far from a sufficient condition.

In a recent meeting…