I have a database made of some 5000 people (rows) and 50 variables (columns). The columns measure different demographic and psychographic items for each person. This data is gathered at time t. Some…Continue
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Shame on YouGov! Did their survey really miss the outcome of the Brexit consultation? Not quite. If you hit your finger while hammering a nail into the wall, do not blame the hammer.
The media circuit is responsible for having broadcasted inaccurate information. I must confirm that I am in no way linked to YouGov, the market research agency that supplied most media agencies with projections of the outcome results for the Brexit consultation in the UK, and this article…Continue
Today we discuss how to handle large datasets (big data) with MS Excel. This article is for marketers such as brand builders, marketing officers, business analysts and the like, who want to be hands-on with data, even when it is a lot of data.
If you are not the hammer you are the nail. We, the marketers, should defend our role of strategic decision-makers by staying in control of the data analysis function…Continue
Recently I spoke with a Brand Director about how to find market space he can win and defend in the long run. The discussion shifted on the meaning of information and insights and, after an interesting debate on what’s insight at all, we found agreement by means of an example, which I’d like to present to you too.