Martin Savard, Ph. D. is a management and marketing trainer and consultant specialised in Business Intelligence, Data mining and database knowledge discovery. He worked with large Canadian telecommunication companies in Business Intelligence and Data Mining for the last 10 years. He is currently working with Neotelis for the last two years and is the senior trainer for the Business intelligence course as well as the Data mining course which will be eventually given. His experience in these domain made him a practical and strategical trainer and consultant that lead to profitable retention and acquisition marketing strategies. He is currently working on the link between data warehouse information system investments and strategic marketing knowledge creation thru predictive and segmentation modeling.