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Mark Ross-Smith
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Chaitanya Bapat liked Mark Ross-Smith's blog post How Hotels use Big Data to Generate New Revenues
Sep 1
John A. Keefe, Ph.D. liked Mark Ross-Smith's blog post Dark Data: The billion dollar opportunity
May 16
Kevin Bass liked Mark Ross-Smith's blog post Dark Data: The billion dollar opportunity
Apr 30
Daminda Herath liked Mark Ross-Smith's blog post Dark Data: The billion dollar opportunity
Mar 22
Daminda Herath liked Mark Ross-Smith's blog post How Hotels use Big Data to Generate New Revenues
Mar 21
Mark Ross-Smith's blog post was featured

How Airline Loyalty Programs Use Big Data To Drive Record Revenues

It’s often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business and encouraging customers to spend more frequently. While there is some truth to this — a new generation of sophisticated loyalty program engineering is emerging. Driven by…See More
Mar 21
Mark Ross-Smith posted a blog post

How Airline Loyalty Programs Use Big Data To Drive Record Revenues

It’s often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business and encouraging customers to spend more frequently. While there is some truth to this — a new generation of sophisticated loyalty program engineering is emerging. Driven by…See More
Mar 21
Mark Ross-Smith updated their profile
Mar 20
nursaadah nasoha liked Mark Ross-Smith's blog post How To Create A 360-Degree Customer View Using Data
Jan 21
Vishal Kumar liked Mark Ross-Smith's blog post How To Create A 360-Degree Customer View Using Data
Jan 13
Michael Collemiche liked Mark Ross-Smith's blog post How To Create A 360-Degree Customer View Using Data
Jan 12
Asad Ali liked Mark Ross-Smith's blog post 5 Simple Ways Hotels Can Use Data To Increase Revenue
Jan 12
Tom Borchelt liked Mark Ross-Smith's blog post How To Create A 360-Degree Customer View Using Data
Jan 12
Mark Ross-Smith's blog post was featured

How To Create A 360-Degree Customer View Using Data

How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you can create it, today.Would you like to know how much they’re spending, when they’re spending, why they’re buying with the…See More
Jan 11
Mark Ross-Smith posted a blog post

How To Create A 360-Degree Customer View Using Data

How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you can create it, today.Would you like to know how much they’re spending, when they’re spending, why they’re buying with the…See More
Jan 11
Mark Ross-Smith posted a blog post

5 Simple Ways Hotels Can Use Data To Increase Revenue

In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the coming year. Airbnb, OTAs, start-ups, big data companies and loyalty program changes will remain the focal points to stay across this year.As a hotel digital or revenue manager, you could get caught up in the…See More
Jan 8

Profile Information

Short Bio
Highly Experienced Airline & Hotel Big Data Loyalty Innovator.

I transform data into new revenue and new products. Generated $10,000,000's for companies using big data insights.
My Web Site Or LinkedIn Profile
http://linkedin.com/in/markrosssmith/
Field of Expertise
Analytics, BI, Big Data
Professional Status
Consultant
Years of Experience:
15
Your Company:
Travel Data Daily
Industry:
Hospitality
Your Job Title:
Big Data
Interests:
Networking, Other
What Other Analytical Website do you Recommend?
http://www.traveldatadaily.com

Mark Ross-Smith's Blog

How Airline Loyalty Programs Use Big Data To Drive Record Revenues

Posted on March 20, 2017 at 11:30am 0 Comments

It’s often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business and…

Continue

How To Create A 360-Degree Customer View Using Data

Posted on January 11, 2017 at 3:31am 0 Comments

How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you can create it, today.

Would you like to know how much they’re spending, when they’re spending,…

Continue

5 Simple Ways Hotels Can Use Data To Increase Revenue

Posted on January 6, 2017 at 9:30pm 0 Comments

In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the coming year. Airbnb, OTAs, start-ups, big data companies and loyalty program changes will remain the focal points to stay across this year.

As a hotel digital or…

Continue

Could Machine Learning Help Cathay Pacific Save Millions From Travel Delays?

Posted on December 27, 2016 at 8:30am 1 Comment



NB: Cathay Pacific

Aircraft fuel is without a doubt the biggest cost for any airline and often receives widespread attention, especially when airlines hedge their bets the wrong way. Cathay Pacific reported a HK$4.49…

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