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nursaadah nasoha liked Mark Ross-Smith's blog post How To Create A 360-Degree Customer View Using Data
2 hours ago
Vishal Kumar liked Mark Ross-Smith's blog post How To Create A 360-Degree Customer View Using Data
Jan 13
Michael Collemiche liked Mark Ross-Smith's blog post How To Create A 360-Degree Customer View Using Data
Jan 12
Asad Ali liked Mark Ross-Smith's blog post 5 Simple Ways Hotels Can Use Data To Increase Revenue
Jan 12
Tom Borchelt liked Mark Ross-Smith's blog post How To Create A 360-Degree Customer View Using Data
Jan 12
Mark Ross-Smith's blog post was featured

How To Create A 360-Degree Customer View Using Data

How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you can create it, today.Would you like to know how much they’re spending, when they’re spending, why they’re buying with the…See More
Jan 11
Mark Ross-Smith posted a blog post

How To Create A 360-Degree Customer View Using Data

How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you can create it, today.Would you like to know how much they’re spending, when they’re spending, why they’re buying with the…See More
Jan 11
Mark Ross-Smith posted a blog post

5 Simple Ways Hotels Can Use Data To Increase Revenue

In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the coming year. Airbnb, OTAs, start-ups, big data companies and loyalty program changes will remain the focal points to stay across this year.As a hotel digital or revenue manager, you could get caught up in the…See More
Jan 8
Mark Ross-Smith's blog post was featured

5 Simple Ways Hotels Can Use Data To Increase Revenue

In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the coming year. Airbnb, OTAs, start-ups, big data companies and loyalty program changes will remain the focal points to stay across this year.As a hotel digital or revenue manager, you could get caught up in the…See More
Jan 8
Akshay Karande commented on Mark Ross-Smith's blog post Could Machine Learning Help Cathay Pacific Save Millions From Travel Delays?
"tell me if me wrong, we can do it without machine learning approach. because you said, we have all schedules regarding departure as well as arrival times,on that basis can't we get all prediction"
Dec 29, 2016
Kevin Bass liked Mark Ross-Smith's blog post Dark Data: The billion dollar opportunity
Dec 29, 2016
ALONSO BURGUENO liked Mark Ross-Smith's blog post Dark Data: The billion dollar opportunity
Dec 29, 2016
Nqobile Clifford Mbatha liked Mark Ross-Smith's blog post Dark Data: The billion dollar opportunity
Dec 29, 2016
Mark Ross-Smith posted a blog post

Could Machine Learning Help Cathay Pacific Save Millions From Travel Delays?

NB: Cathay PacificAircraft fuel is without a doubt the biggest cost for any airline and often receives widespread attention, especially when airlines hedge their bets the wrong way. Cathay Pacific reported a HK$4.49…See More
Dec 28, 2016
William Vorhies liked Mark Ross-Smith's blog post Dark Data: The billion dollar opportunity
Dec 28, 2016
Carmen Louw liked Mark Ross-Smith's blog post Dark Data: The billion dollar opportunity
Dec 26, 2016

Profile Information

Short Bio
Highly Experienced Airline & Hotel Big Data Loyalty Innovator.

As a product & data loyalty specialist, I'm the visionary that links between the top level goals set at the strategic level and obtaining results that truly reflect those goals. Deciphering the data-code to reveal a clear path to high revenue opportunities is what I am all about.
My Web Site Or LinkedIn Profile
http://www.markrs.co
Field of Expertise
Analytics, BI, Big Data
Professional Status
C-Level
Years of Experience:
15
Your Company:
Travel Data Daily
Industry:
Hospitality
Your Job Title:
Big Data
Interests:
Networking, Other
What Other Analytical Website do you Recommend?
http://www.traveldatadaily.com

Mark Ross-Smith's Blog

How To Create A 360-Degree Customer View Using Data

Posted on January 11, 2017 at 3:31am 0 Comments

How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you can create it, today.

Would you like to know how much they’re spending, when they’re spending,…

Continue

5 Simple Ways Hotels Can Use Data To Increase Revenue

Posted on January 6, 2017 at 9:30pm 0 Comments

In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the coming year. Airbnb, OTAs, start-ups, big data companies and loyalty program changes will remain the focal points to stay across this year.

As a hotel digital or…

Continue

Could Machine Learning Help Cathay Pacific Save Millions From Travel Delays?

Posted on December 27, 2016 at 8:30am 1 Comment



NB: Cathay Pacific

Aircraft fuel is without a doubt the biggest cost for any airline and often receives widespread attention, especially when airlines hedge their bets the wrong way. Cathay Pacific reported a HK$4.49…

Continue

Dark Data: The billion dollar opportunity

Posted on December 18, 2016 at 4:30am 0 Comments

Every organization collects, stores and retains portions of dark data. It’s the digital equivalent of emotional baggage which hangs around after every user interaction, transaction, and customer engagement.

In fact, not using data effectively is …

Continue

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