I am the Product Manager for Predictive Marketing Solutions for the Adobe® Digital Marketing Suite, powered by Omniture® - a collection of web analytics and website optimization products that provide insight into the performance of online marketing initiatives, empowering organizations to make informed decisions, and ensure the success of online marketing programs. Prior to this position, I founded the Predictive Analytics Consulting practice for Adobe Consulting. As a consultant and manager over the Predictive Analytics Consulting Team, I consulted some of the world’s largest companies and brands using data and text mining techniques in order to drive greater website and digital marketing success. I have extensive experience in the areas of web analytics, digital optimization, A/B and MV testing, social and mobile channel optimization, marketing mix modeling, data/text mining, business intelligence, rule-based targeting, survey analysis, and econometrics.
I am an avid networker & truly enjoy meeting new people so please do not hesitate to reach out if I can ever offer any assistance (my LinkedIn profile & email are outlined below).
On a side note, I am Corporate Recruiter for Cigna's Informatics/Analytics teams which are greatly expanding. Please feel free to spread the word amongst your network; I would be happy to share additional details with those who might have an interest.