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Bill Schmarzo
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  • Palo Alto, CA
  • United States
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Bill Schmarzo's blog post was featured

Golden State Warriors Data Analytics Exercise

For a recent University of San Francisco MBA class, I wanted to put my students in a challenging situation where they would be forced to make difficult data science trade-offs between gathering data, preparing the data and performing the actual analysis.The purpose of the exercise was to test their ability to “think like a data scientist” with respect to identifying and quantifying variables that might be better predictors of performance. The exercise would require them to:Set up a basic…See More
May 19
Bill Schmarzo posted a blog post

Golden State Warriors Data Analytics Exercise

For a recent University of San Francisco MBA class, I wanted to put my students in a challenging situation where they would be forced to make difficult data science trade-offs between gathering data, preparing the data and performing the actual analysis.The purpose of the exercise was to test their ability to “think like a data scientist” with respect to identifying and quantifying variables that might be better predictors of performance. The exercise would require them to:Set up a basic…See More
May 19
Justin McBride liked Bill Schmarzo's blog post Can Design Thinking Unleash Organizational Innovation?
May 4
Bill Schmarzo's blog post was featured

Can Design Thinking Unleash Organizational Innovation?

I am so blessed with smart friends, and I am fortunate to count John Morley among that group. John recently introduced me to Stanford’s Design School (d.school). To say I was blown away would be an understatement. I was so jazzed by the one-hour tour that I have signed up for a 3-hour class (very expensive…costs like $12…my Starbucks coffee that will get me fired up for the class costs almost that much).So what about design thinking got me so jazzed? Three things immediately jumped out at me…See More
May 3
Bill Schmarzo posted a blog post

Can Design Thinking Unleash Organizational Innovation?

I am so blessed with smart friends, and I am fortunate to count John Morley among that group. John recently introduced me to Stanford’s Design School (d.school). To say I was blown away would be an understatement. I was so jazzed by the one-hour tour that I have signed up for a 3-hour class (very expensive…costs like $12…my Starbucks coffee that will get me fired up for the class costs almost that much).So what about design thinking got me so jazzed? Three things immediately jumped out at me…See More
May 3
Bill Schmarzo liked Lauren Delapenha's blog post 50 Important Things You Need to Know About Data Science
Apr 22
Ed Thix liked Bill Schmarzo's blog post The Future Is Intelligent Apps
Mar 14
Lynne Mysliwiec commented on Bill Schmarzo's blog post The Danger of Pursuing Customer 360 View
"Also, there are only three revenue-generating activities you can do as a marketer in order of easiest to most difficult:1. Convince someone who is an active customer to purchase something more (strategies: cross sell, up sell, renew - anti…"
Mar 13
Lynne Mysliwiec commented on Bill Schmarzo's blog post The Danger of Pursuing Customer 360 View
""TThe Customer 360 View business initiative was created as a substitute for the hard data analytics or data science" -> No, it wasn't. It was created BECAUSE computers and programming allowed data to be aggregated in a way that…"
Mar 13
Tricia Scott liked Bill Schmarzo's blog post The Future Is Intelligent Apps
Mar 12
Mahesh Yadav liked Bill Schmarzo's blog post The Future Is Intelligent Apps
Mar 12
Bill Schmarzo liked Bill Schmarzo's blog post The Future Is Intelligent Apps
Mar 11
William Vorhies liked Bill Schmarzo's blog post The Danger of Pursuing Customer 360 View
Mar 10
Bill Schmarzo's blog post was featured

The Future Is Intelligent Apps

I have seen the future! Of course, I seem to say that every other month (maybe that’s because the future keeps changing?), but this is a good one. The future is a collision between big data (and data science) and application development that will yield a world of “intelligent apps.” These “intelligent apps” combine customer, product and operational insights (uncovered with predictive and prescriptive analytics) with modern application development tools and user-centric design to create a more…See More
Mar 9
Bill Schmarzo posted a blog post

The Future Is Intelligent Apps

I have seen the future! Of course, I seem to say that every other month (maybe that’s because the future keeps changing?), but this is a good one. The future is a collision between big data (and data science) and application development that will yield a world of “intelligent apps.” These “intelligent apps” combine customer, product and operational insights (uncovered with predictive and prescriptive analytics) with modern application development tools and user-centric design to create a more…See More
Mar 9
Bill Schmarzo liked Bill Schmarzo's blog post The Danger of Pursuing Customer 360 View
Mar 9

Profile Information

Short Bio
30+ years of data warehousing, business intelligence and analytics experience. Also teach at the University of San Francisco School of Management
My Web Site Or LinkedIn Profile
http://https://infocus.emc.com/author/william_schmarzo/
Field of Expertise
Analytics, BI, Big Data
Professional Status
C-Level
Years of Experience:
30+ years
Your Company:
Dell EMC
Industry:
Technology
Your Job Title:
CTO Big Data Consulting Practice
Interests:
Other

Bill Schmarzo's Blog

Golden State Warriors Data Analytics Exercise

Posted on May 18, 2017 at 1:00pm 0 Comments

For a recent University of San Francisco MBA class, I wanted to put my students in a challenging situation where they would be forced to make difficult data science trade-offs between gathering data, preparing the data and performing the actual analysis.

The purpose of the exercise was to test their ability to “think like a data scientist” with respect to identifying and quantifying variables that might be better predictors of performance. The exercise would…

Continue

Can Design Thinking Unleash Organizational Innovation?

Posted on May 2, 2017 at 4:00am 0 Comments

I am so blessed with smart friends, and I am fortunate to count John Morley among that group. John recently introduced me to Stanford’s Design School (d.school). To say I was blown away would be an understatement. I was so jazzed by the one-hour tour that I have signed up for a 3-hour class (very expensive…costs like $12…my Starbucks coffee that will get me fired up for the class costs almost that much).

So what about design thinking got me so jazzed? Three…

Continue

The Future Is Intelligent Apps

Posted on March 9, 2017 at 10:30am 0 Comments

I have seen the future! Of course, I seem to say that every other month (maybe that’s because the future keeps changing?), but this is a good one. The future is a collision between big data (and data science) and application development that will yield a world of “intelligent apps.” These “intelligent apps” combine customer, product and operational insights (uncovered with predictive and prescriptive analytics) with modern application development tools and user-centric design to create a…

Continue

The Danger of Pursuing Customer 360 View

Posted on March 8, 2017 at 2:00pm 2 Comments

One of the best parts of my job is talking to a wide variety of customers across a wide variety of industries at a wide variety of different points on their big data journey. I’ve recently had several customer engagements where the client’s top business initiative is creating a Customer 360 View. Danger, Will Robinson!! I think the Customer 360 View business initiative is both dangerous and distracting; it is dangerous because it gives organizations a false goal to pursue, and it…

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