Balu Rajagopal
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  • Palo Alto, CA
  • United States
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Latest Activity

Balu Rajagopal posted a blog post

Optimizing Merchandising Using Big Data Analytics

Merchandising managers, for many years, have been grappling with the following three major challenges (among others), in making product management decisions:Understanding visitor & purchase behavior in the store (and online)Silos of product, purchase and customer data that are disconnected, disparate and unrelated with no easy way to analyze them in real-time and run ad-hoc queries to get answers quickly to make agile decisions.Ability to accurately predict store (local) demand for…See More
Feb 14
Balu Rajagopal's blog post was featured

Optimizing Merchandising Using Big Data Analytics

Merchandising managers, for many years, have been grappling with the following three major challenges (among others), in making product management decisions:Understanding visitor & purchase behavior in the store (and online)Silos of product, purchase and customer data that are disconnected, disparate and unrelated with no easy way to analyze them in real-time and run ad-hoc queries to get answers quickly to make agile decisions.Ability to accurately predict store (local) demand for…See More
Feb 14
Balu Rajagopal posted a blog post

Real-time Insights on Driving Patterns from Big Data – The Next Frontier for Competitive Advantage for Automakers

Getting real-time insights on driving patterns could disrupt how automotive manufacturers compete, build, market and offer cars in the next decade and beyond. Note that I didn’t use the word “sell” which I think is fast becoming the old way of doing business – “pushing” products to consumers i.e “build it and they will come” strategy will simply not work as consumerization takes holdA recent report from Center for Automotive Research, pegged industry revenues from car sales alone to be over…See More
Jan 29
Balu Rajagopal's blog post was featured

Real-time Insights on Driving Patterns from Big Data – The Next Frontier for Competitive Advantage for Automakers

Getting real-time insights on driving patterns could disrupt how automotive manufacturers compete, build, market and offer cars in the next decade and beyond. Note that I didn’t use the word “sell” which I think is fast becoming the old way of doing business – “pushing” products to consumers i.e “build it and they will come” strategy will simply not work as consumerization takes holdA recent report from Center for Automotive Research, pegged industry revenues from car sales alone to be over…See More
Jan 29
Balu Rajagopal posted a blog post

Top 5 Opportunities & Challenges in Big Data/Analytics Adoption for 2013

As we head into 2013, I thought it would be appropriate to compile a list of Top 5 Opportunities & Challenges in Big Data/Analytics that B2C online businesses and enterprises should address. To build this list, I used the Top 10 business and technology priorities presented by two of the biggest market research firms – Gartner and IDC for 2013 as the backdrop.So here we go…Transformational ForceKey DriversBig Data/ Analytics OpportunitiesBig Data/Analytics Challenges1) Data ExplosionIDC…See More
Jan 8
Balu Rajagopal's blog post was featured

Top 5 Opportunities & Challenges in Big Data/Analytics Adoption for 2013

As we head into 2013, I thought it would be appropriate to compile a list of Top 5 Opportunities & Challenges in Big Data/Analytics that B2C online businesses and enterprises should address. To build this list, I used the Top 10 business and technology priorities presented by two of the biggest market research firms – Gartner and IDC for 2013 as the backdrop.So here we go…Transformational ForceKey DriversBig Data/ Analytics OpportunitiesBig Data/Analytics Challenges1) Data ExplosionIDC…See More
Jan 8
Balu Rajagopal is now a member of Data Science Central
Nov 29, 2012

Profile Information

My Web Site Or LinkedIn Profile
http://www.cetas.net
Field of Expertise
Analytics, BI, Big Data, Data Science
Professional Status
VP
Years of Experience:
17+
Your Company:
VMware
Industry:
Big Data Analytics
Interests:
Finding a new position, Networking, New venture, Recruiting, Other

Balu Rajagopal's Blog

Optimizing Merchandising Using Big Data Analytics

Posted on February 14, 2013 at 10:16am 0 Comments

Merchandising managers, for many years, have been grappling with the following three major challenges (among others), in making product management decisions:

  1. Understanding visitor & purchase behavior in the store (and online)
  2. Silos of product, purchase and customer data that are disconnected, disparate and…
Continue

Real-time Insights on Driving Patterns from Big Data – The Next Frontier for Competitive Advantage for Automakers

Posted on January 29, 2013 at 3:06pm 0 Comments

Getting real-time insights on driving patterns could disrupt how automotive manufacturers compete, build, market and offer cars in the next decade and beyond. Note that I didn’t use the word “sell” which I think is fast becoming the old way of doing business – “pushing” products to consumers i.e “build it and they will come” strategy will simply not work as consumerization takes hold

A recent report from Center for Automotive Research, pegged…

Continue

Top 5 Opportunities & Challenges in Big Data/Analytics Adoption for 2013

Posted on January 8, 2013 at 10:00am 0 Comments

As we head into 2013, I thought it would be appropriate to compile a list of Top 5 Opportunities & Challenges in Big Data/Analytics that B2C online businesses and enterprises should address. To build this list, I used the Top 10 business and technology priorities presented by two of the biggest market research firms – Gartner and IDC for 2013 as the backdrop.

So here we go……

Continue

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