Balu Rajagopal
  • Male
  • Palo Alto, CA
  • United States
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Profile Information

My Web Site Or LinkedIn Profile
http://www.cetas.net
Field of Expertise
Analytics, BI, Big Data, Data Science
Professional Status
VP
Years of Experience:
17+
Your Company:
VMware
Industry:
Big Data Analytics
Interests:
Finding a new position, Networking, New venture, Recruiting, Other

Balu Rajagopal's Blog

Optimizing Merchandising Using Big Data Analytics

Posted on February 14, 2013 at 10:16am 0 Comments

Merchandising managers, for many years, have been grappling with the following three major challenges (among others), in making product management decisions:

  1. Understanding visitor & purchase behavior in the store (and online)
  2. Silos of product, purchase and customer data that are disconnected, disparate and…
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Real-time Insights on Driving Patterns from Big Data – The Next Frontier for Competitive Advantage for Automakers

Posted on January 29, 2013 at 3:06pm 0 Comments

Getting real-time insights on driving patterns could disrupt how automotive manufacturers compete, build, market and offer cars in the next decade and beyond. Note that I didn’t use the word “sell” which I think is fast becoming the old way of doing business – “pushing” products to consumers i.e “build it and they will come” strategy will simply not work as consumerization takes hold

A recent report from Center for Automotive Research, pegged…

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Top 5 Opportunities & Challenges in Big Data/Analytics Adoption for 2013

Posted on January 8, 2013 at 10:00am 0 Comments

As we head into 2013, I thought it would be appropriate to compile a list of Top 5 Opportunities & Challenges in Big Data/Analytics that B2C online businesses and enterprises should address. To build this list, I used the Top 10 business and technology priorities presented by two of the biggest market research firms – Gartner and IDC for 2013 as the backdrop.

So here we go……

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